• SEO

    How Google Search Works in 2016

    Sharing is caring! Please share 🙂 Embed code is here. The below image has a somewhat small font size on it. You can see the full sized version by clicking here. Many years ago we created an infographic about how search works, from the perspective of a content creator, starting with their content & following…

  • SEO

    Google's Big Brand Shakedown

    Inorganic SERPs A few weeks back Google introduced literally organic-free search results on mobile devices in the travel vertical. Google is now deepening that organic-free offering, announcing their new mobile travel guides would launch in 201 cities. If you live outside of the United States it can be hard to appreciate just how ad heavy…

  • SEO

    Time to Retire From SEO

    Since we are now at the point that some search results don’t have *ANY* organic search results, it is hard to see much purpose in SEO. The old Google used to be so useful.. the new Google, not so much. pic.twitter.com/0CtbQYnd7u— SEA☂☂LE SEO (@searchsleuth998) March 31, 2016 It really is like Google is no longer…

  • SEO

    The (Hollow) Soul of Technology

    The Daily Obituary As far as being an investable business goes, news is horrible. And it is getting worse by the day. Look at these top performers. The above chart looks ugly, but in reality it puts an optimistic spin on things… it has survivorship bias the Tribune Company has already went through bankruptcy the…

  • SEO

    Google Rethinking Payday Loans & Doorway Pages?

    Nov 12, 2013 WSJ: Google Ventures Backs LendUp to Rethink Payday Loans Google Ventures Partner Blake Byers joined LendUp’s board of directors with his firm’s investment. The investor said he expects LendUp to make short-term lending reasonable and favorable for the “80 million people banks won’t give credit cards to,” and help reshape what had…

  • SEO

    Reinventing SEO

    Back in the Day… If you are new to SEO it is hard to appreciate how easy SEO was say 6 to 8 years ago. Almost everything worked quickly, cheaply, and predictably. Go back a few years earlier and you could rank a site without even looking at it. 😀 Links, links, links. Meritocracy to…

  • SEO

    Neofeudal Web Publishing Best Practices Guide

    At the abstract level, if many people believe in something then it will grow. The opposite is also true. And in a limitless, virtual world, you can not see what is not there. The Yahoo Directory Before I got into search, the Yahoo! Directory was so important to the field of search there were entire…

  • SEO

    Brands Beat Generics

    When markets are new they are unproven, thus they often have limited investment targeting them. That in turn means it can be easy to win in new markets just by virtue of existing. It wouldn’t be hard to rank well creating a blog today about the evolution of the 3D printing industry, or a how…

  • SEO

    How I Learned to Start Loving Social Media's Darkside

    I’m baaaaaaack. Organic Listings What a fun past couple years it has been in the digital marketing landscape; we’ve seen hummingbirds, ads displacing organic listings, phantoms, ads displacing organic listings, rank brain, and of course ads displacing organic listings. It has been such a long time since my last post that back when I was…

  • SEO

    Free Google AdWords Keyword Suggestion Tool Alternative

    Google recently made it much harder to receive accurate keyword data from the AdWords keyword tool. They have not only grouped similar terms, but then they broadened out the data ranges to absurdly wide ranges like 10,000 to 100,000 searches a month. Only active AdWords advertisers receive (somewhat?) decent keyword data. And even with that,…