• SEO

    Google Rethinking Payday Loans & Doorway Pages?

    Nov 12, 2013 WSJ: Google Ventures Backs LendUp to Rethink Payday Loans Google Ventures Partner Blake Byers joined LendUp’s board of directors with his firm’s investment. The investor said he expects LendUp to make short-term lending reasonable and favorable for the “80 million people banks won’t give credit cards to,” and help reshape what had…

  • SEO

    Reinventing SEO

    Back in the Day… If you are new to SEO it is hard to appreciate how easy SEO was say 6 to 8 years ago. Almost everything worked quickly, cheaply, and predictably. Go back a few years earlier and you could rank a site without even looking at it. 😀 Links, links, links. Meritocracy to…

  • SEO

    Neofeudal Web Publishing Best Practices Guide

    At the abstract level, if many people believe in something then it will grow. The opposite is also true. And in a limitless, virtual world, you can not see what is not there. The Yahoo Directory Before I got into search, the Yahoo! Directory was so important to the field of search there were entire…

  • SEO

    Brands Beat Generics

    When markets are new they are unproven, thus they often have limited investment targeting them. That in turn means it can be easy to win in new markets just by virtue of existing. It wouldn’t be hard to rank well creating a blog today about the evolution of the 3D printing industry, or a how…

  • SEO

    How I Learned to Start Loving Social Media's Darkside

    I’m baaaaaaack. Organic Listings What a fun past couple years it has been in the digital marketing landscape; we’ve seen hummingbirds, ads displacing organic listings, phantoms, ads displacing organic listings, rank brain, and of course ads displacing organic listings. It has been such a long time since my last post that back when I was…

  • SEO

    Free Google AdWords Keyword Suggestion Tool Alternative

    Google recently made it much harder to receive accurate keyword data from the AdWords keyword tool. They have not only grouped similar terms, but then they broadened out the data ranges to absurdly wide ranges like 10,000 to 100,000 searches a month. Only active AdWords advertisers receive (somewhat?) decent keyword data. And even with that,…

  • SEO

    Penguin 4.0 Update

    On Friday Google’s Gary Illyes announced Penguin 4.0 was now live. Key points highlighted in their post are: Penguin is a part of their core ranking algorithm Penguin is now real-time, rather than something which periodically refreshes Penguin has shifted from being a sitewide negative ranking factor to a more granular factor Things not mentioned…

  • SEO

    Google & Facebook Squeezing Out Partners

    Sections Just Make Great Content… Remember the whole shtick about good, legitimate, high-quality content being created for readers without concern for search engines – even as though search engines do not exist? Whatever happened to that? We quickly shifted from the above “ideology” to this: The red triangle/exclamation point icon was arrived at after the…

  • SEO

    Disappearing Clicks

    When Compete.com launched with credits-based pricing well over a decade ago I felt like a kid in a candy store using their competitive research tool. Recently Compete.com announced they were shutting down, but many of the link analysis & competitive research tools which leverage scraping have also started licensing clickstream data from sources like Clickstre.am…